Tag Archives: Clothing

Sample Reviews of Famous Pakistani Clothing Brands

Here are the Sample Reviews of Famous Clothing Brands of Pakistan. From old times till date, human being senses the necessity of covering their bodies. For that purpose, they even wore leaves of trees and tied up rags around them. The scenario changes with the passage of time and people thought of various ways related to clothes to cover themselves. From unstitched to stitched, they learned a lot. Now, it seems that invention has already achieved its prime, as people are now more interested in looking elegant and high street creatures.


2- Sapphire

3- Bonanza Satrangi

4- Ideas by Gul Ahmed

5- ALKARAM Studio


 Bareeze, a leading and favourite Pakistani brand is also an international brand. It is a widely growing brand and now has over 90- shops currently functional in Pakistan. They are retailers and never deal in the wholesale category. Bareeze got its start in Lahore. With the passage of time, the store went nationwide and thus laid its hands internationally as well. Currently, Bareeze is operational in Malaysia, UAE and United Kingdom. Bareeze also has a huge network of   Anchises (people can buy those franchises and start looming their own sales), and the company hosts more than 5000 employees.

Seema Aziz, a passionate designer and philanthropist is the founder of the Bareeze brand. She was chosen as a member on the Council of  Business Leaders. It was formed by Prime Minister Imran Khan in October 2018. She was chosen fit for this title in the same year.

Bareeze deals in casual, formal and semi-formal categories. They keep in mind the need of men, women and children alike. They have a wide range of winter, spring, summer and mid-summer collections. They are known for launching exquisite and vibrant colours, keeping in mind the demands of various age groups. As far as their colours, designs and styles are concerned, all are extremely chic and are affordable to the higher strata of the economic class.

 The stuffed lawn is a good sustainer, but not breathable, it is often hard for old people and the working class to wear their outfits on daily basis. It is a good pick for weddings, parties or other related ceremonies, but casually it’s a big NO.

  • SAPPHIRE                

Sapphire is one of the leading women’s clothing brands in Pakistan. It has been known for its unique designs and prints. They mostly deal in light colours, preferable with a white base and floral patterns on the shirts. This technique of combination makes them stand out from the others in the realm of creativity and innovation.

Sapphire, the brand is originally located in Lahore and from there it extended towards other cities from its base city. It took its start in Lahore and then approached many cities across Pakistan. It offers free delivery above a specific order limit. With the spreading need for their fashion and trend, the Sapphire brand has been welcomed internationally in very few years. They are now operating their branches in several countries.

Mr. Nabeel Abdullah, a young and dynamic figure in the fashion industry, founds sapphire. His brand deals with winter, summer, mid-summer and spring. They offer unstitched and stitched clothing for females and kids only.

They always offer high-quality summer and winter stuff their unstitched collection is incomparable! As far as their stitched collections are concerned, their sizes are good to go with, but the stitching of their trousers is a little bit compromising as it gets tight from thigh areas and the buttons attached as fashion on the bottom are annoying as they fell off very easily and leave piercing marks while sitting on the floor. Shalwar stitching is awesome and very comfortable to wear; styling done to it is always very trendy. Shirts and tops are also well in shape and could be purchased without any concern.


Bonanza, a leading Pakistani store, is a brand which brings milestones to the older generation, but it is still welcomed and loved by new generations as well. The reason for the smile is the linking of bonanza sweaters, a high-end choice for men. In the mid-80s, it struck a feeling of awe for whosoever had worn bonanza sweaters. It sets the trend for others to follow.  

Bonanza apparel got its start in 1976 with very less human force and mechanical force. Its founding father is Mr Hanif Bilwani.  Bonanza Satrangi got its shoots from Karachi as the founding city from where it extends to other parts of the country as well as the world. With the flow of time, Bonanza is hosting now more than 80 outlets across Pakistan. It is a gigantic apparel industry now.

Bonanza Satrangi deals with men’s, women and children’s garments, their sweaters are still unbeatable and irreplaceable by other leading brands. They offer their customers, stitched and unstitched collections for summer, winter, spring, mid-summers and pre winters.

Bonanza Satrangi, stitched and unstitched collection is marvellous. Their stitching neatness is exemplary, and the stuff they offer is outstanding, but there are few concerns about fading of the colours due to prolonged sundry or heating.


One of the oldest brands in Pakistan is Gul Ahmed. It is an extremely favorite brand of old and current generations, alike. What makes them outstanding is their light, breathable, durable clothing stuff. In the history of textile, this group began trading in 1953.

Gul Ahmed Textile Industry got its start from  Landhi an area in Karachi as a parent city, from where it extends to other cities of Pakistan, and then, later on, got its hands in the international market. It is dealing with 40 stores nationwide. They offer the widest range of clothing and accessories. They are known for their innovation in the fashion industry and the biggest quality which they never compromise is their authenticity and reliability.

The founder of Gul Ahmed Textile Industry is Haji Bashir Ali Mohammed. He is a polite, generous and pleasant looking person, a very humble and down to earth figure.

Gul Ahmed deals in bedding, clothing, and bags and served both stitched and unstitched collections for summer, winters, wedding seasons and mid-summers. Their stitching is neat and flawless, the color combination is extremely iconic, the only issue that has been seen is their fading of colors.


 A name to remember, an innovation to think of, yes, it’s Alkaram. One of the oldest and most highly trusted brands across Pakistan is Alkaram Studio. People still love the light and silky, shiny fabric of Alkaram. People take pride in wearing apparel of this brand.

Alkaram Textile Mill was set up with the mission to provide newness and unique textile solutions worldwide.  It was set up in 1986, but soon, it emerged as the leading textile manufacturing industry in the world. It offshoots to the United Kingdom, United States of America, France and Portugal.

 The current managing director of Alkaram studio is Mr. Fawad Anwar. He is a person with good fashion sense and sets his mind to new and innovative ideas. He is working hard in promoting this brand nationwide as well as across the globe.

 ALKARAM, is the fastest growing brand in the history of fashion textiles.  It deals with summers, winter, mid-summers, spring and freedom to buy categories. Their color combination, styles, prints, embroidery collections and wedding wears are all outclass. The stuff of lawn, especially is classy, but few people complains about the fading of colors in summer clothing. ALKARAM Studio is offering reasonable price for their outfits.

Sample Article about Benefits of Waxed Jackets

World is teemed with brands. Brands for elite, brands for mediocre, brands for all and sundry! Brands, brands everywhere as Walter De La mare stated: water, water everywhere, so it could be coined as brands, brands everywhere.

We are enveloped in an era of snobbery and mercenary mindset. We tend to live, just to gratify others, mostly. We are paranoid with ideas of fashion, jewelry, shoes, clothing and color combination. Nothing in this modern life is escaping show off, simulated in the name of taste and style.

Same goes for wearing clothes. The main function of clothing is to cover your skin and provide it a shelter from external harms, but the cult shifted to style, rouge and modish strains of delicacy!

Waxed jackets are one such idea, that appeals the mind of human being as it’s an excellent combination of style and luxury. One feels comfortable and stylish by wearing it and it saves from external damages to the skin. In order to help you understand what is waxed jacket, leather jacket and what are the benefits and drawbacks of these two types of jackets, I have written a very honest review regarding it. It is up to you to check the genuineness and purity of the jackets, purchased from any brand, non-brand available online or offline.

What is a waxed Canvas?

In stone age, primitive people use leaves to cover themselves from each other or to save themselves from harsh weather conditions. Times changes and they got shift from leaves to rags, then to unstitched clothing.

 Clothing once was the necessity, but in this modern era, in reaction to the changing cult and influx of fashion, human mind is prone to take interest in varied fabrics.

The need has now being shifted from fashion to comfort, but to a modern man, comfort must include fashion and style. Amongst many of the materials, canvas is the leading material that speaks of fashion and comfort alike.

 Canvas is always known as a synthetic material. It is a combination of linen imbued with wax. In other words, linen cloth is drenched in heavy coating of wax and then dried, processed to turn into fine fabric of canvas….named as waxed canvas.

History of waxed Canvas

 Necessity is the mother of invention’, the proverb goes true to all the past inventions, and could be the leading factor, torch bearer of the future inventions as well. Everything has a starting, so it would be with canvas. Many questions teem our minds like: why waxed canvas was invented. What was the purpose of waxed canvas? Who were the first people who wore the waxed canvas for the first time?

 Well, the sailors first used the canvas in 15th century. It was the need of the sailors to wear the cloth that can withstand the harsh weather of sea and can save their bodies from dirt and water. The only material they can think of was canvas. This idea hit the jackpot!

 The idea was caught from the sails; they noticed that the sails of the ship is durable and strong enough to bear the thunderous winds and driving rains. This observation leads to making canvas into something wearable. They inspected the canvas sails and turned them into waxed canvas, cut it into sizes and tailored their costumes.

 The idea went like fire in the wilderness. Now waxed canvas is used as a good material for shoemaking, umbrella making, car covers, sofa covers, mattress covers, gloves and jackets too.

Benefits of waxed Canvas

 Human beings are detrimental in weighing the pros and cons of things, then they made up their mind whether to buy it or not? Peculiarly benefits are the sensitive parts that allure human mind the most. There are countless benefits of waxed canvas, but few of the benefits are listed below:

  • Hardwearing

One of the benefits of waxed canvas is that it is hardwearing. By hardwearing we mean, it has the capacity of tolerating the harsh weather, especially the stormy weather, windy weather and rainy weather.

The ideal places to wear waxed canvas is cold and desert areas. In cold regions, the waxed canvas is the higher solute material that can withstand the adversity of cold weather and in desert area it can serve as a natural shield to sand and dust.

People in outdoor games, like cycling, mountaineering, hiking, skiing and riding mostly wear waxed canvas.

  • Durable

Durability is always on the mind of all human being irrespective of rich or poor as we all think that whatever we are purchasing must come with good lifeline. It should be durable enough to go through at least five years! Waxed canvas is a material that is durable. By durability we mean, it is capable of keeping heavy loads/weights.

 It is a sturdy material when blended with cotton fabric and can out shone many fabrics in resistance and strength.

  • Waterproof

Human beings, whether they live in high lands or low lands, in dry or humid areas, they are always hit by rain, storm, pollution, dirt and number of other natural disasters and we need to save ourselves from its harmful effects. Coming to this the only material that comes to our mind is waterproof material. It can save our cars, homes and clothing too!

Waxed canvas is the only material known as good enough to avoid simmering of water inside.

Raincoats and umbrellas are good examples of canvas as a waterproof material.  People also use canvas as a shield to cover their cars, parked outside.

It is benefitting to the feeding mothers as they can just spread canvas sheet on their sleep areas and put the baby to rest over there. The urination will not seep through the waxed canvas sheet.

  • Always in Fashion

The sole need of clothing is not covering the body or shielding it from injuries, sunburns or other pigmentation. Nowadays it include fashion and style too.

Human beings are blessed with aesthetic sense that is the reason why we tend to seek comfort with style. We need to make ourselves comfortable, but we all loathe the idea to attire ourselves that envisaged us as heavy, chubby and sheep like in appearance.   

Fashion is nothing more than an idea that makes you look  good even in the eyes of the beholders, so we are nearly obsessed with the idea of style with comfort.

Canvas fabric, weather it is canvas leather or canvas cotton fabric, we love to wear it due to its sleek outlook and resistance to dirt and wrinkles.

  • Waxed Jacket Patina
  • Patina is a chemical process in which a soft sheen is developed on the surface of the leather that gives style to the jacket.       

The person who is wearing that waxed jacket patina looks classy as it gives character to the product. It is the most desirable feature in leather products, especially in jackets.

Vintage looks are trending, so the special sheen of the jacket, leather jacket add panache to it, thus making it more stylish and attractive an outfit to wear. The glazed jackets blazed the fashion nowadays.

Waxed Jackets Vs Leather Jackets

Waxed jackets and leather jackets are in comparison. Why so? The answer is simple. We always make comparison just to see the amount of difference between the two.

Leather jackets are relatively lower on its handling with water. Waxed jackets are way more proficient in their handling of waterproof feature.

In our planet Earth, we, human being enjoy varied climatic zones, and the zones with cold, humid, dry, dusty climate or weather conditions are more inclined to face extreme weather conditions.

It is difficult for natives to endure the harsh weather with typical clothing or clothing suitable to majority of the people around the world.  

Both the costumes have their unique features, but advantage is given to waxed jackets as it is more durable, sturdy and waterproof.

Downsides of Waxed Jackets

 Like advantages, there are much wider range of disadvantages as well. Waxed jackets are durable, greased with sheen, patina glee, dirt proof, waterproof or water resistance quality, stylish, trendy, tartan lining are attached to it to make it comfortable.

The checkered inners are made of tartan lining, the fabric, it is used to make the waxed jackets look sophisticated and comfortable.

To call a few, the cons of sailcloth, the waxed jackets are listed below:

  • Lack of Breathability
  • Waxed jackets are coated with paraffin wax, which make it look as super chic, but paraffin wax has its disadvantage too when it comes to clothing; the paraffin wax is highly and rich in its sticky, gluey properties and mostly result in breathability issues.

Nothing escapes through it, no dirt, no water and hence no air too! For breathing, living human, it is difficult to wear it in humid, dry, dusty and hot climatic areas or weather conditions.

This feature is making it a big negative a clothing for kids and old people. Both are physically not apt or strong enough to cope up with enclosed waxed jackets greased with either linseed oil, fish oil or paraffin wax.

  • Waxed Jackets are heavy

Leather is never lightweight, as we all know, but when it comes to water resistant, waxed fabric, coated with fish oil, linseed oil or simply paraffin wax, it does give weight to the jackets made of waxed canvas, could be fashioned out of cotton fibers, cotton clothing clubbed with tartan lining or other synthetic fabrics.

Clothing of any kind  are never meant for young people and enjoyment can never be restricted to them too. There is whole lot of old people who love to travel a lot and who love to wear modish clothing as well. What is there for them in name of trend and comfort? By all means, old people cannot wear heavy clothing! Waxed jackets are heavier for their stature, as they had become fragile physically.

  • Pricier than Synthetics

World is always categorized in terms of financial classification. The whole world is not rich. The whole world is not poor. The whole world is not mediocre as well. In fact, it is the combination of all the three strata— the economic groups. The leading brands seldom keeps in mind the demands of the poor or the middle group. The hinge is always the rich economic group.

The struggle is just to entertain the rich?  What about the other two groups? Aren’t they affected by weather conditions? Aren’t they given the basic right to wear clothing to avoid or endure the harsh weather conditions?

 The pricing of waxed leather jackets or waxed jackets are higher and hence could not be afforded by low-income group. This feature is counted as disadvantage.

How to wax a jacket

There are two ways of waxing the jacket: industrial and home based. The list of necessary equipment required are as follow:

First Method:

List of Required Materials:

  1. Item of clothing to be waxed: cotton, synthetic, leather, canvas
  2. Wax: paraffin, fish oil, linseed oil
  3.  A firm surface: iron board, marbled floor
  4. A heat source: hairdryer, blower
  5. Plenty of time: preferable in your vacation or holidays.

Process of Waxing a jacket:

  • Eliminate the candle (wax) from its aluminum container. Remove the taper. Leaving a block of wax behind.
  • Look for a flat, well-founded surface and lay out your item of clothing onto it.
  • Scrub the wax block, fish oil/linseed oil with the help of brush over the clothing you have chosen. When you are applying the wax, make sure to compartmentalize the desired clothing. Always begin with the sleeves, front half and rear half later.
  • Cover the chosen fabric area fully with wax, the more the better.
  • The wax now needs to melt into the fabric of the clothing: cotton, canvas.
  • Dry the wax onto the fabric. Never go for iron as after applying the iron right to the wax, the iron began to smoke profusely. It can cause fire, which can lead to set the fire alarm to alarming mode. This method can give way to running to fetch a cloth to dry the melting wax, or you could experience panic attack on wondering what had happened to the waxing! It can frustrate your neighbours also, as we all are living in a sensitive age of terrorism.
  •  Use Hairdryer for drying the wax, it would take just few seconds to completely dry out the wax onto the fabric of your choice.
  • Repeat process after ten to twenty minutes to achieve a double coating of wax. Do not forget to do the same on the other half of the sleeve, smearing two coats of wax and disbursing particular care to the areas of intersection or edges, as we often ignore what is hidden or covered.
  • Reprise the same set of steps on the other sleeve and then to main body (back and front of the jacket), avoid doing it on tartan lining.
  • Apply the coat almost thrice to get modish and impeccable finished look.
  • When applying the wax, pay particular attention to seams, seam junctions and buttons of the jackets.
  • The jacket, including hood should be completely covered with wax coating.

Second Method:

List of Required Materials:

  • Soft cotton cloth
  • Fish oil/ coconut oil/ linseed oil
  • Hairdryer
  • Required attention
  • Required focus

Process of Waxing a Leather Jacket:

  • Take soft cloth/ brush
  • Apply small amount of wax/ desired oil mentioned above.
  • Start the application from sleeves, upper sides
  • After drying the sleeves, apply the first two steps on the other sleeves.
  • Get hold on back of the leather jacket and repeat the first two steps.
  • Dry the wax/ oil with hair dryer.
  • Take buttons, seams, and pigeonholes into special consideration while polishing the wax on the leather jacket.
  • Repeat the process three times to get excellent result.


            The idea of waxed jackets initiated in 15th century. The inventors were sailors, at first. They came up with this idea by looking at the sturdiness of the sails of the ships, the travelled in. it fascinated them and trickled their mind that leads to wearing the same fabric onto their bodies as well.

              The canvas fabric gave hype to synthetic materials prevalent in those times. The invention leads to idea of waxing other fabrics made from cotton fabric. The idea hit the world like fire and buzzed the brands. They came up with waxed canvas jackets, waxed leather jackets and waxed denim jackets.

                Waxed jackets have their pros and cons that can be used as good idea, threshold to decide whether to buy it or not? People can take advantages and disadvantages into consideration while buying the waxed products. If one is not happy with the price, then the person can wax his or her jacket at home as well. Two methods are famous in making outfits into waxed outfits. Enjoy your costume with skill and wisdom!